Course Introduction

This course provides students an overview of the digital marketing. Course contents Social media Marketing, Email Marketing, Facebook Marketing, Video Marketing and E-commerce Marketing concepts. After attending this course, participants will understand how to develop an integrated and effective digital marketing plan.

Course Syllabus:

Optimization

  •  Filename Optimization
  •  On-page Optimization
  •  Static Vs Dynamic File Optimization
  •  Title Tag Optimization
  •  Meta Tags Optimization
  •  Headers Optimization
  •  SEO Content Writing
  •  Anchor Links Optimization
  •  Image Tag Optimization
  •  Creating HTML and XML sitemaps
  •  Introduction to Offsite Optimization
  •  Submission to search engines
  •  Google Link Scheme guidelines
  •  Linking Building Methodology
  •  Types of Linking Methods
  •  Links Analysis Tools
  •  Directory Submissions

Webmaster Tools

  •  Adding site and verification
  •  Setting Geo-target location
  •  Search queries analysis
  •  Filtering search queries
  •  External Links report
  •  Crawls stats and Errors
  •  Sitemaps
  •  Robots.txt and Links Removal
  •  HTML Suggestions
  •  URL parameters

Marketing

  • Social Media Marketing
  • Email Marketing
  • Facebook Marketing
  • Twitter 
  • Video Marketing
  • E-commerce Marketing

Reports and Management

  •  Website Position Analysis
  •  Website Monthly Reports
  •  Paid Tools for monitoring SEO campaigns

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