Course Introduction

SEO stands for search engine optimization. It is the process of achieving traffic from the free, organic, editorial or natural search results on search engines. SEO course is to master the process of organically driving traffic to your website by learning critical components such as keyword Analysis & Research, On-Page SEO, Off-Page SEO, SEO Tools, Website Audit, Competitors Research, SEO Techniques, White Hat SEO, and SEO analytics.

SEO stands for Search Engine Optimization, it is a technique of achieving the high rank on SERP (Search Engine Result Page).


There are absolutely no criteria for learning SEO, anyone can learn SEO having good knowledge of Computers and Internet.


SEO Course Syllabus:

 

Basics for SEO

  • What is Domain 
  •  Basic Knowledge of World Wide Web 
  •  Difference between Portal and Search Engines 
  •  What is SEO 
  •  Types of SEO Techniques 
  •  Black hat techniques 
  •  White Hat techniques 
  •  How Search Engine works

SEO Research & Analysis

  • Market Research 
  •  Keyword Research and Analysis 
  •  Keyword opportunity 
  •  Competitors Website Analysis 
  •  SWOT Analysis of Website 
  •  How to Choose Best Keywords 
  •  Tools available for Keyword Research

Website Design SEO Guidelines

  • Content Research 
  •  Content Guidelines 
  •  Content Optimization 
  •  Design & Layout 
  •  XML Sitemap / URL List Sitemap

On-page Optimization

  • The Page Title 
  •  Meta Descriptions & Meta Keywords 
  •  Headings 
  •  Bold Text 
  •  Domain Names & Suggestions 
  •  Canonical Tag 
  •  Meta Tags 
  •  Images and Alt Text 
  •  Internal Link Building 
  •  The Sitemap 
  •  Invisible Text 
  •  Server and Hosting Check 
  •  Robots Meta Tag 
  •  Doorway Pages 
  •  301 Redirects 
  •  404 Error 
  •  Duplicate content

 

Analytics

  • Google Analytics 
  •  Installing Google Analytics 
  •  How to Study Google Analytics 
  •  Interpreting Bars & Figures 
  •  How Google Analytics can Help SEO 
  •  Advanced Reporting 
  •  Webmaster Central & Bing/Yahoo 
  •  Open Site Explorer 
  •  Website Analysis using various SEO Tools available

SEO Tools

  • Keyword Density Analyzer Tools 
  •  Google Tools 
  •  Yahoo / Bing Tools 
  •  Rich Snippet Text Tools 
  •  Comparison Tools 
  •  Link Popularity Tools 
  •  Search Engines Tools 
  •  Site Tools 
  •  Miscellaneous Tools

SEO Reporting

  • Google analysis 
  •  Tracking and Reporting 
  •  Reports Submission 
  •  Securing Ranks

Off-page Optimization

  • Page Rank 
  •  Link Popularity 
  •  Link Building in Detail 
  •  Directory Submission 
  •  Social Bookmark Submission 
  •  Blog Submission 
  •  Articles 
  •  Links Exchange 
  •  Reciprocal Linking 
  •  Posting to Forums 
  •  Submission to Search Engine 
  •  RSS Feeds Submissions 
  •  Press Release Submissions 
  •  Forum Link Building 
  •  Competitor Link Analysis

 

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